The city, famous for its handicrafts and agricultural products, has an expansive souq shows these products. It is one of the most important souq in the country after Muttrah souq. The souq bustles with vendors selling everything from meat, fish, fruits and vegetables to spices, dates, gold and silverware. Nizwa is famous for its silver jewelry which is considered to be the best in the country. Its people are masters in Khanjar making (curved dagger), recognised for its distinctive style and patterns. Silver jewellery sold here includes bracelets, earrings and ornaments for the hair. They also make copper ware, coffee pots, swords, leather goods and pottery. Visitors can watch expert craftsmen in action as they fashion a range of exquisite artifacts. Halwa (a traditional Omani dessert) is also sold in the souq. Halwa is a dessert made from sugar and spices and flavoured with sesame seeds or almonds.
The far end of the Nizwa Souq hosts a lively livestock market early each Friday morning in the shade of date palm trees. Local farmers bring their cows, goats and sheep to be choose, auctioned and sold to the highest bidders. The scene is crowded and busy especially on the eve of Eid festivities. The obstinate behaviour of the animals often provides great amusement for the spectators. Visitors get an excellent opportunity to observe local customs.

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